The Challenge

Matt Brown came to me after he had just left his job and became a realtor for Lennar in Fort Myers. He needed a lead-capturing machine which would generate interest in the house models that he would showcase on the site.

For Matt’s site, I knew that the images that he supplied to me HAD to be represented well and the site had to fit in with Lennar’s current branding.

The Approach

I took the marketing material that Matt had supplied to me from Lennar and remixed it into a glossy and slick presentation. I kept the idea of how you would feel being in the beautiful house and seeing gorgeous landscapes outside of the window in mind. I drew inspiration from the deep blues of the community swimming pool, the mix of marble, glass, and stone and hinted at it in the final design with textures.