Have you ever wondered what it would be like to have a successful web presence? I’m here to tell you that there are many factors that can lead to success. Let’s take a look at the 8 factors for a successful web presence.
Small business owners are in the unique position of being able to do everything themselves or outsourcing specific tasks. With so many different options, it can be difficult to know which ones will help your company grow. This blog post will describe the eight factors that go into a successful web presence and how you can implement them on your website today.
Why is it critical for your brand and site?
Credibility is the Holy Grail of internet strategy!
Establishing a strong level of credible presence might take some time at first since most websites aren’t meant just for marketing purposes but instead are designed with an emphasis on creating trustworthiness amongst their customers from day one – this means avoiding something like a pop-up window or video that automatically starts up as soon as someone visits the site. Stupid gimmicks like that are annoying to your visitors and can actually hurt your credibility more than you think.
People want to interact with a trusted friend and not a salesperson.
Be a friend.
There are 5 main components that will create high credibility with your visitors instantly:
- Impressive client list
- Case studies
- Client results
- Intellectual property
You need to demonstrate that you’re an expert
You and your business need to look world-class and demonstrate that you lead the way.
Your site is a reflection of you. Are you professional or are you rinky-dink?
Your website needs to communicate your professionalism and expertise.
You need to have a high-quality, modern design that looks great on any device and conveys the right message about you as an expert in your field.
Your site should be easy for people to navigate, load quickly and provide lots of awesome content so visitors can get what they came for without feeling like they’re being sold something at every turn.
A small thing that business owners sometimes overlook is that they don’t install an SSL certificate on their website which may cause an internet browser to tell your visitors that your site isn’t secure. It’s a small detail, but grains of sand form a heap and it’s a small enough detail to put your visitors at ease.
You need to stand out in the crowd
How do you stand out in the crowd, especially when everyone is amplified?
There is a false idea that social media amplifies your messages.
The problem with thinking this way is that everyone is amplified, so no one ends up being amplified.
It’s all a bunch of white noise.
Instead, you need to focus on amplifying your unique voice and point of view.
You can do this through blogs, social media posts that are relevant to the specific audience you’re trying to reach or even video content.
Doing something different will get people’s attention more quickly than all of the other noise out there! It might take some trial and error at first but remember that every business is built by somebody doing something in a new way for their customers.
You need to duplicate yourself
The internet can give you the power to “duplicate yourself” and create many digital clones of yourself. You are also able to exponentially, globally interact with people in online communities by using intelligently created web pages or blogs.
Just think: while you’re reading this blog post, I’m actually probably working on something else, or talking with someone, or spending time with my family, or maybe even relaxing and watching re-runs of Star Trek.
If you did the same thing, your customers would be able to interact with a digital clone version of you at any time, day or night!
Monetizing your site and productize your business
The higher your expert status becomes, the more business you’ll attract which also means that you’ll be able to charge more for your time.
After a while, you may notice that you keep answering a lot of the same questions that your clients have over and over. This is an indicator that there’s a market for your knowledge as a potential information product, like an instructional video series or ebook.
If you don’t currently have a digital product to offer, maybe it’s time to write your first ebook or create an instructional video series and start selling them from your site.
You need to show that you have a proven track record
Demonstrate an impressive, proven track record or client success so that you’re irresistible to prospective clients.
You might be thinking that it’s impossible to prove a success without actually having the customer already do business with you.
That is true, but there are other ways for prospective clients to look at your track record.
For example, maybe someone in your community knows somebody who has used your services and has been very happy with them. That person could then recommend you or post about their experience. This would give more weight than just testimonials on your site alone because they’re coming from both sides of the equation – as a customer and as an insider recommending their trusted service provider.
If you’re just starting out, start by telling the story of how you were able to get your first customer.
This will show potential clients that they can trust you because it’s not just about what you say, but also about what other people are saying too!
Social proof is powerful and should be used whenever possible in order to attract more customers or followers for your business.
Watch out for the “web trolls”
Just as social proof is important in a positive sense, so too can negative reviews drag you down in the opposite direction. Sometimes, you’ll even get negative reviews from people that you’ve never even interacted with!
It’s always important to be asking your happy clients for reviews as soon after the sale is made because this is the time when your customers are the most satisfied.
Know that there is no silver-bullet approach
It can sometimes be difficult to know which aspect of your web presence that you should focus on. It’s not as simple as “build it and they will come” as they say. It takes a lot of hard work, consistency, evolution, focus, innovation, and reinvention to draw high-quality customers and clients.
Conclusion paragraph: If you want to build a strong web presence, it’s important that your online reputation represents the expertise and credibility of your business. The better job you do establishing yourself as an expert in your niche, the more likely prospects will be drawn to explore what else is available from your company.
Your digital persona should always be accessible for questions so that when they see this question-answering capability on other sites or blogs, they can associate these answers with both the site and blog post author. I am here to help make sure that people know who you are and why they should work with you!
Contact me today if you need assistance finding out how to increase your website traffic by improving SEO rankings or increasing conversions through content marketing strategies.