I grew up in the Fort Myers area, and this has always been home. I’ve lived other places, I’ve tried other things, but I always found my way back here.
I graduated with an art degree from the University of Central Florida in 2009, right in the middle of the recession. The design jobs that were supposed to be there simply weren’t; so I adapted. I taught myself web design, coding, branding, SEO, copywriting; anything that helped me stay useful and creative. It became a way of thinking: If something needs to be done, I’ll figure it out. That self-taught, resourceful mindset has stayed with me ever since.
I spent several years working in print and signage, which taught me what it means for design to exist in the real world; not just on a screen. Later, I worked inside an insurance agency as the “figure it out” person for anything technical or visual. I built websites, created marketing materials, maintained brand consistency, and helped make sure things worked and made sense. I learned how to solve problems quietly, how to clean up confusion, and how to create clarity when things felt messy.
Somewhere along the way, I noticed something consistent: most people are trying to do the best that they can, but sometimes people need help. The way they appear online doesn’t always reflect who they really are. I care about helping the real thing come through clearly.
When my mom passed away from breast cancer, my perspective changed. It was one of those moments where time feels sharper. I stopped waiting for “later.” I stopped worrying about trying to impress anyone. I wanted what I worked on, and how I worked, to mean something and feel real.
These days, I value a slower, more intentional pace: unhurried mornings, time with family, weekends that feel like weekends. I care about clarity, honesty, and doing work that isn’t noisy or performative. I like work where I can quietly solve problems in the background and make things make sense.
If I didn’t have to worry about money, I’d draw and paint every day, and I’d run. Running is where I decompress: no music, just breathing, movement, and thinking, at least four miles, long enough for my mind to settle. It’s one of the few places life feels completely uncluttered.
I’m a calm, thoughtful, patient person who likes to figure things out. I care about simplicity that feels strong. I care about work that reflects who people really are. And I care about doing things well, without pretending or overselling.
That’s the kind of work I try to do: whether it’s a website, a system, or simply helping someone express something they don’t have words for yet.